For most people, purchasing a home is an emotional and subjective decision. It is likely the biggest purchase that will be made in one’s lifetime. Real estate professionals work with individuals directly to make sure that they are comfortable when they are making each decision during the home buying process.
As a real estate agent it is important to be creative in order to get the attention of potential clients. One of the best ways to appeal to potential home owners and sellers is through video marketing. Video marketing for realtors, when done correctly, can be an extremely effective form of marketing.
Producing Viral Real Estate Videos
When it comes to video marketing for realtors, there are some things that you should do in order to ensure that your video is a success. First, make sure that you research the different apps that are available for producing videos. To create a viral real estate video you do not need to spend thousands of dollars. Often, a smartphone or tablet will be sufficient to produce a quality video for your real estate business.
There should be some planning involved when creating your video. Create an outline of what your goals are for the video. You will also want to determine where the video is going to take place and who is going to star in the video. Make sure that you plan carefully so that you can capture the essence of your location. Choose a time that will provide the best lighting and try to avoid poor weather. Audio can be added to the video after it has been filmed. Focus on the video aspect first and then worry about the voices during the editing process. Perhaps the most important thing to remember is be creative.
What Makes Real Estate Videos go Viral?
Creativity is key when it comes to video marketing for realtors if you want the video to go viral. You want someone to see your video and think to themselves, I wish I would have thought of that first. There are several reasons that a real estate video could go viral. Here are some tips for creating a quality real estate video to increase the chances that it will go viral.
- Humor: using humor is one of the best and easiest ways of getting a video to go viral. The hard part is trying to determine what your target audience will find funny. You need to make sure that you know your audience well if you are trying to create a humorous video.
- Short: if you go through the most popular videos on YouTube you will notice that the majority of them are shorter than 5 minutes. Keep your real estate video short and to the point if you want it to go viral. One of the reasons that people share videos is because they are easy to understand and can be watched more than once.
- Sex: whether you like it or not, when it comes down to it, sex sells. While the real estate market tries to be conservative, the truth is that sex has been used to sell real estate for a long time and the reason for this is because it works.
- Memorable: the video has to be memorable. When people start to refer to the video by name you know that it has gone viral.
Making a viral real estate video is going to be difficult. You will need to upload your video to a social media platform so that it can be shared easily. Make sure that you provide a short, but interesting title. It is also important to make sure that the video is optimized to increase the organic search value, which can drive more traffic to it.
If you take the time to put some creative effort into your real estate video, you should see an increase in traffic in a short amount of time.